We build and support movements to advance the fight for an open, just, and habitable world.

We use public mobilization and storytelling to help the leading organizations, activists, businesses, and philanthropies engaged in this fight, and we create campaigning labs and new initiatives that can shift policies and change public narratives when it matters most.

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As an agency, Purpose helps clients harness participation for meaningful social impact

As a social impact agency, we collaborate with the world's leading nonprofits, philanthropies, and companies — helping them put purpose and participation at the core of what they do.


Create and execute participatory campaigns on social issues to engage supporters, consumers, or employees

Purposeful Brands

Develop strategy, narratives, and identities that launch movements; reframe and define organizations; and bring new campaigns to life


Produce graphics, videos, interactive experiences, installations, and other forms of creative content with a participatory lens

Web Design & Development

Design and develop digital experiences that drive empathy, participation, and action

Participation Strategy

Identify the goals, issues, audiences, theories of change, and supporter journeys that can drive people- powered change

New Power Transformation

Help organizations bring new power methods and mindsets to their organizations, inside and out

See our work

Emotional design drive campaigning innovation on the world's biggest issues

Emotional Design experiment in real-time to discover and amplify the best new approaches to public mobilization and storytelling on major issues like climate change, global poverty and voting rights. Our Labs have produced breakthrough public engagement campaigns, new messaging approaches and unexpected coalitions - winning major policy victories, reaching vital new audiences, and producing measurable shifts in public opinion.

Purpose Climate Lab

Emotional Design creative new products

Emotional Design develop new technology and digital platforms that enable people around the world to build their own power. We develop our own digital products and work with clients to identify new needs in the social impact landscape, quickly turning ideas into reality.

Crush the Midterms Foodstand

Select client & partners

Purpose partners with leading organizations, activists, businesses, and philanthropies.

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